Mawski is a marketing and partnerships strategist helping Web3 products earn attention, trust, and real participation.
From token launches to local communities, the work sits at the intersection of strategy, culture, and participation. Clear positioning first. Useful campaigns next. No noise for its own sake.
Three Web3 chapters. Different audiences, same question: how do we turn interest into participation?
Marketing Lead for a blockchain and entertainment ecosystem. Shaped co-branded campaigns with film studios and Web3 partners, social activation mechanics, and listing-day GTM around AMAs, trading competitions, and social sprints.
Growth and collaboration work for a Web3 sports and lifestyle ecosystem. Built a partnership framework, developed creator and KOL pipelines, and ran joint campaigns across Web3 and Web2 partners.
Supported the Indonesia marketing team on local education, community activations, and localized messaging for a multi-chain wallet. The work: make a global product feel useful in a local context.
Clarify the product, audience, and cultural tension before making anything loud.
Turn strategy into language, partnerships, and campaign mechanics people can act on.
Build the feedback loop: community response, partner momentum, and the next useful move.
Tell me what you're building, who it's for, and where the story currently gets stuck.
connect@mawski.com ↗